A short primer on core ideas from behavioral economics by alain samson phd editor of the be guide and founder of the be group. An introduction to behavioral economics 2nd edition nick wilkinson and matthias klaes. In this introduction to the field of behavioral economics learn the basic concepts as well as the history of how behavioral economics came to be. Behavioral economics is a field of economics that attempts to understand why people behave unexpectedly in contrast to traditional economic theory of the rational . The third edition of this successful textbook is a comprehensive rigorous survey of the major topics in the field of behavioral economics building on the strengths
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